This month, I decided to share the story of how I built this Jojo’s Homemade. If you didn’t catch the first part, here it is. The story will not be sweet if you don’t start from the beginning. You wouldn’t watch a movie from the middle and be okay with it, would you? Ehen. Today, the story continues.
And I want to start by sharing some of the challenges I’ve faced on this journey. As you must already know, building a business is not Mills and Boon romance. Lol. It is hard work, with many challenges, and I have faced my share of them. Today, the story continues with me sharing these challenges. But before I start gisting you and forget, I have some really important news to share.
Today is World Diabetes Day. Being sick is tough but living with an illness is not funny at all. It affects your diet, your activities, your movement, everything. It’s a whole different lifestyle. You don’t want to be in that position, trust me so please eat healthily. The Jojoshomemade Granola Original is a great option for anyone living with Diabetes, whether as a meal or a snack. You can buy some here. Back to my story.
The Story Continues About How I Built Jojoshomemade
Number one challenge? Packaging. Back then I packed the product in old wine bottles. And when it was sold out, I would wait to retrieve the bottles from customers, then wash and sterilize them before putting in freshly made granola. I know you don’t need me to tell you how cumbersome the whole process was back then.
The challenge was to find better packaging that would make the processes faster, easier and would keep the granola safe and fresh. I tried plastic bottles but that didn’t work either. The bottles didn’t treat the granola right, so we settled for stand up pouches. A friend had told me about them, so I did my research and it turns out they were great and visually appealing! But the ministry had to keep moving. More about this later.
Challenge number 2? Equipment. The thing with being an accidental entrepreneur is that you learn a lot, A LOT on the job. Remember that I started out wanting to solve my own problems. So I was using my home oven and home things. As demand grew, things had to change. I needed better equipment if I would meet the ever-growing demand for the granola. So what did I do? With my husband, I went to Surulere in Lagos and bought more trays.
The Story Continues With More Challenges.
Next challenge? Branding. If I was going to do this, I had to do it well. The product had a name but it needed an identity. I got an app and created a logo. And then I got a printer to print my design. Mr Printer came with a lot of stress. Low quality work, badly spelt copy, etc. Let’s just say I needed guidance he couldn’t give me.
I got a branding agency and outsourced the work to them. Soon enough, my granola was sporting a new look. The best part is that sales improved big time as well. That’s the thing with challenges. With determination and understanding of the problem, you’ll eventually find a way out. The other thing about challenges is that in business you never fully get rid of them. As you grow, you get more and more challenges. In fact, if you plan to grow your business, you must expect challenges. See me sounding like an LBS lecturer lol.
I’ll continue my story next week. Let me stop here for now.
But now I want to say thank you for making me feel so special on my birthday. Thank you for all your kind wishes and words of encouragement. You made me very happy. God bless you.
Please take your blood sugar levels seriously. Eat healthy meals. Train your family to eat healthy meals. Shop healthy granola snacks and cereal for your family here. And if you know anyone who needs to hear this, please share our articles with them.
Don’t forget to give us a shout on social media. We love to hear from you. Next week I’ll tell you about relationships that have helped me on this journey. You know you can’t afford to miss it. Stick around and stay healthy.